We use cookies to help us improve, promote, and protect our services. By continuing to use the site, you agree to our privacy policy.
HOW WE SCALED A SKINCARE 
BRANDS ECOMMERCE SALES BY 300% IN UNDER 30 DAYS
CASE STUDY
When Toups And Co Organics first approached us they were unable to scale their Facebook & Instagram sales & were stuck at around $7000 per month gross revenue. 

THE PROBLEM

- They were losing money on their ad campaigns.

- Their retargeting sequences, creatives & offers needed serious work.

- No automated up-sells or cross-sells set up to increase average order value (AOV).

- A negative past experience with an agency left them totally disappointed.

THE SOLUTION

- We ran a a series of 'Rapid Fire Tests' to validate & find the most explosive combinations of targeting, offers, imagery & copy. 

- We set up longer retargeting evergreen sequences to bring the ROAS up significantly. 

- We tightened leaky gaps in the back end sales process [email marketing, up sells & cross-sells].


FIRST STEP:  MAPPING OF FUNNEL

We used marketing funnels to drive awareness from a cold audience - all the way to nurturing the audience until they convert into customers at the bottom of the funnel. We needed to understand the brands unique strengths & their audiences deepest needs & desires to so.

TOP OF FUNNEL aka Cold Audience: Users who have never heard of the brand before I.E Saved audiences based on demographics, interests, lookalikes and so on.

MIDDLE OF FUNNEL aka Warm Audience: Users who have liked the brands Facebook page, watched one of their videos, visited their website or engaged with them in some other way.

BOTTOM OF FUNNEL aka Hot Audience: Users who are likely ready to make a purchase I.E Users who have added items to their cart on their website or visited key site pages.

SECOND STEP: RAPID FIRE TESTING

A rapid fire test is a super-fast & razor-sharp way to see if a brands creative, audience and offer are on point. It can be done in a week. We ran multiple rounds. We split tested images, videos, headlines, copy, audiences & offers.

👉Round 1 - Testing Personas: Here we determined which personas worked best for the brand.

👉Round 2 - Testing Hooks & Lead Magnets: Here we determined which hooks/offers worked best for the winning personas.

👉Round 3 - Testing of Creative: This is essentially an incubator for the creative and in many ways an ongoing process.

THIRD STEP: INTERPRETATION & OPTIMISATION
 
Through this process we were able to consistently (week by week) reduce the cost of acquisition by simply optimizing based on results inside the ad account (think natural selection). This is where the magic happened.

The Result

Three weeks into working with them, we managed to scale to an ad spend of $5833 per month, resulting in just shy of $21,000 in revenue for the month!

The Services We Offered & Ran For The Client:

1. Formulation of Brand Positioning & Messaging

2. Remapping of Facebook Prospecting & Retargeting Funnels

4. Addressing Leaky Gaps in Their Stores Sales Process
Want to learn how these strategies could help you achieve your goals?
RESERVE YOUR FREE 45-MINUTE STRATEGY SESSION
Click the button below to secure a FREE, no-obligation 45-minute time-slot with one of our Social Media Advertising Specialists. This call is valued at $1,497 - as you'll walk away with simple and proven sales generating techniques you can implement, if we believe we can help you.
From The Call, You Will Gain...

 Detailed Audit - Of your current strategy & campaigns to identify limiting factors & bottlenecks.
 ROAS Booster - We pull back the curtain & reveal 2 cogs you can turn right away, that will increase your ROAS.
 Custom Made Funnel Mind-Map - Implementing this can bring in immediate gains, along with longer term sales through growing & nurturing of your audience.
 Follow-Up Report - A personalized report explaining what steps you need to take to move yourself closer to your goals.
Plus! If We Are Confident We Can Help You, You Will Also Gain These Lucrative Resources After The Call

 Money Saving eCom Marketing Checklist - Clearly outlining simple, yet highly crucial money saving strategies you can apply that nearly zilch ad agencies would dare to tell you.
 Copy and Paste Email Marketing Templates - Take the guesswork out of creating highly converting emails that sell like crazy, with these swipe & deploy templates designed for eCommerce stores.
 Social Media Marketing Schedule - By posting on the right days and at the right times, you can secure the most engagement. Doing so is useless if you don't create scroll stopping & engaging content that grabs your prospects attention by the jugular. This guide will show you exactly how.
 Rigorous eCommerce ROI Calculator - Before ripping through your ad budget, you may want to calculate your ROI. With this eCommerce ROI calculator, you will be able to gauge profitability of a campaign prior to kicking off. You will also be able to identify the key metrics you need to ensure the campaign is hitting in order for it to be profitable. 
 How To Write World Class Blogs That'll Make The Checkout Ring Like Crazy - Good blog posts can bring in serious moolah over time. It's a fact. In this guide, we reveal our exact layout for producing viral blogs in the eCommerce space.
Brand Experience
Clutcher - Direct Response eCom Ad Agency
Through relentless sales funnels, we help ecommerce stores scale To 7 & 8-Figures.

We specifically work with brands that have demonstrated product-market fit and are all-systems-go for significant growth. 

The reason we get results, lies in the structure of our team - our Facebook advertising strategists ONLY work with eCommerce clients, and have for 8 years. This has allowed us to truely master the process.
WE EVEN OFFER PERFORMANCE BASED SERVICES!

Get in touch today to learn how these strategies could help you achieve your goals
Our eCommerce Success Formula
Awareness
After a website & account audit, we create a strategy. Then, we research your audience & begin testing for success using scroll-stopping content.
Nurturing
We take your customers & prospects on a journey, showing them content in a logical & sequential order. This builds up a relationship with them until they are ready to buy.
Conversion
 For all prospects which are at the right point in the funnel, we go for the sale, converting them into a customer in a way which is aligned to your brand & ethics.
 Repeat Business
Our strategy doesn't end at the sale. We continue to nurture customers to bring them back as repeat purchasers to increase their lifetime value.
Real Clients, Real Results
Scaled a Baby Product stores from $108k/month to just shy of 200k/month in 60 days

Targeting 2 persona's; new mothers & grandmothers we used long tail retargeting funnels, social proof tactics & the implementation of cross & automated up-selling. As a result, we were able to increase total revenue while increasing the ad spend by only 15%.

Scaled an North American tactical consumer brand's online sales from 0 to over 20x return on ad spend (ROAS) for an entire month

We ran rapid fire tests to validate new offers and hooks in our re-targeting ads & restructured the existing funnel. Then we used CBO (Campaign Budget Optimization) and tested our regular re-targeting campaigns with DPA campaigns, which provided a lot of different audiences and creatives to work with.

Outsource Institute of Technology Social Media conversion rate quadrupled

By leveraging a properly designed long tail retargeting funnels, social proof and new Facebook ad format features, we were able to drop their cost per acquisition down significantly.

Skyrocketed an Australian Activewear & Streetwear Clothing brand achieving a 4.7-7.42 ROAS during the most competitive time of the year for eCommerce

Approaching Black Friday, Boxing day and a new collection launch, we knew we had to begin rapid-fire-testing audiences & creatives as soon as possible. Fortunately, the pixel was well-seasoned with an abundance of sales data, so once we identified our winning hooks, imagery & angles & also our audiences, we launched a funnel focusing on conversion of new (cold) and old (warm/hot) audiences. The objective was to increase the brands customer base while at the same time, maintaining good ROAS.

Word On The Street
"Our ROAS has increased significantly"
"After being on the hunt for a new agency for 6 months, in 2018, we decided to jump onboard with Clutcher. 

Very happy with our decision. Our stores CPA has reduced and as a result, our ROAS has increased significantly ever since working with them. 

The service we receive from the team makes us feel as though they truely take ownership of their results. We haven't experienced the complacency we've experienced with previous agencies."
SAM FARDIN
Owner & Founder - QTY
"Boy am I glad I went with what my gut was telling me"
"I first went with Clutcher as they presented themselves well and I went on a gut feeling. Boy am I am glad I went with what my gut was telling me. 

I have no hesitation in recommending them and suggest you have a talk with Heed if you want your advertising dollar to be more lucrative."



MARK BEAMISS
Managing Director & Founder- NMCC
"We have seen a significant increase in our conversions since working with Clutcher"
"We have seen a significant increase in our conversions since working with Clutcher. 

We are extremely impressed with the professionalism of Waheed and how his team is working with our organisation as though they are a part of it, he has taken the time to get to know our business and genuinely cares about the results we achieve"
HAYLEY GORLITZ-WILSON
Marketing Manager of Outsource Institute of Technology Australia
"I have already recommended them to several other businesses I work with!"
"These guys have helped me get the results I need. 

Always very helpful and professional makes working with them a pleasure... 

So much so I have already recommended them to several other businesses I work with!"


RICHARD EDWARDS
Marketing Manager - Sure BP
"Excellent in their communication & thorough with their set up"
"A big thanks to Clutcher! Our Mebourne based company has had their help for 13 months now...

...Waheed went above & beyond in his initial research of our business model & the market we're in. 
Adam in the web team built us landing pages which are converting much better than the ones our previous agency created.  They're excellent in their communication & thorough with their set up. I'd recommend working with them."
ALLEN TALEB
Marketing Manager - Acetune
"I could not have done it without Clutcher's invaluable marketing knowledge."

"Clutcher has been absolutely fantastic since they commenced marketing my business. 

I have now developed a niche market within my field that I am really passionate about.
 
I could not have done it without Clutcher's invaluable marketing knowledge."

MICHAEL WATERMAN
Director - Waterman Services
Proof Our Strategies Work
Baby/Kid Toys Retailer
$430,288
Revenue generated in 3 months
70.63%
Increase in sales!
$91.59
Average Order Value
Online Fashion Brand
$725,487
Revenue generated 2 months
3.39
Bottom of Funnel ROAS
$24
Average Cost Per Purchase

Subscription Box Store
$725,487
Revenue generated 2 months
3.39
Bottom of Funnel ROAS
$24
Average Cost Per Purchase
Turn TRAFFIC into SALES

Abandoned Carts RetargetingJust last year alone, around 41% of online shoppers abandoned their cart at least once prior to purchasing. Are you missing out on this pool of buyers?

​✦ Advanced Dynamic Product Catalogues: To close the loop on thousands of so called 'Windows Shoppers" to ensure return purchases.

Creative: A diversity of creatives assists to resonate with different audiences - remember, each audience has different tastes!

​✦ Scaling Budgets: Obviously you want to scale fast. Splitting campaigns into stages allows you to do it faster & with more accuracy.

​✦ Attribution & Measurement: With razor-sharp transparency around what's working & what's not, you have the ability to cull wasted spend on what isn't working and focus on what is bringing in the bank roll!
GET STARTED WITH $1497 
WORTH OF ADVICE FOR FREE!
Hurry, spots are limited for February
I know what you’re thinking ...this is just another sales call. 

We always get asked… 

“If this session is so valuable, why are you giving it away for free? What’s the catch?”

That’s a great question. 

Here’s why…

We’re giving this personalised strategy session away because many of the business owners we assist often come back and ask us to help them implement their tailor-made growth strategy.

Frankly, there isn't a catch. 

...and no this isn't a sales call. 

You have my word, you will never be pressured into working with us by a shady sales person hankering for more commission.

It ain't our style.

You’ll be speaking with one of our highly trained digital strategists who will come up with a plan tailored to your eCommerce store to maximise your ROAS & allow you to scale without blowing things out of wack. 

There’s no obligation for you to take up any of our services.

There is 1 thing though....these sessions are reserved on a first come first served basis.

So once this month’s free sessions are booked out, they are gone for good.

So if that sounds good to you, just fill in your details below and we'll reach out and schedule a time to talk. 

Thanks so much for reading this and we look forward to making your ads work!

Sincerely,

PS. We’ve helped business owners like yourself save $10,000’s in wasted ad spend on these strategy sessions.

Remember, You Will Also Gain These Lucrative Resources After The Call

 Money Saving eCom Marketing Checklist - Clearly outlining simple, yet highly crucial money saving strategies you can apply that nearly zilch ad agencies would dare to tell you.
 Copy and Paste Email Marketing Templates - Take the guesswork out of creating highly converting emails that sell like crazy, with these swipe & deploy templates designed for eCommerce stores.
 Social Media Marketing Schedule - By posting on the right days and at the right times, you can secure the most engagement. Doing so is useless if you don't create scroll stopping & engaging content that grabs your prospects attention by the jugular. This guide will show you exactly how.
 Rigorous eCommerce ROI Calculator - Before ripping through your ad budget, you may want to calculate your ROI. With this eCommerce ROI calculator, you will be able to gauge profitability of a campaign prior to kicking off. You will also be able to identify the key metrics you need to ensure the campaign is hitting in order for it to be profitable.
 How To Write World Class Blogs That'll Make The Checkout Ring Like Crazy - Good blog posts can bring in serious moolah over time. It's a fact. In this guide, we reveal our exact layout for producing viral blogs in the eCommerce space.
Waheed Dhedhi
The Founder

After managing to rapidly & consecutively scale multiple eCommerce brands using the same formula on repeat, I decided to drive my agency toward focusing on eCommerce clients only.

I understand the struggles you face as an eCommerce business owner and know how crucial it is to drive consistent, reliable and scalable traffic to your store in order to reach your ambitious goals.

My agency will let you focus on your zone of genius by taking the whole process off your hands. We'll establish your targeting, put together your ad creative, and then monitor and test it all until we achieve the results you're after and we won't stop there!
INCOME DISCLAIMER

Results may vary from individual to individual in calculating profits, and depend on the industry, capacity, advertising budget and other factors. The sales figures stated above are from (personal results, client results). Please understand our results are not typical, we’re not implying you’ll duplicate them (or do anything for that matter). The average person who follows any ‘how to’ information gets little to no results. We’re using these references for example purposes only. Your results may vary and depend on many factors including but not limited to your background, experience, and work ethic – we make no guarantees whatsoever. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, then we’re not a great fit for you.

This site is not a part of the Facebook™ website or Facebook™ Inc. Additionally, this site is NOT endorsed by Facebook™ in any way. FACEBOOK™ is a trademark of FACEBOOK™, Inc.


© Copyright 2019 Clutcher Pty. Ltd.  

www.clutcher.com.au